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Innovation

Taking innovation to an all-new elevation.

Merrell applied a “no compromise” approach to their boot-making. The team added American cowboy boot technology to the Italian boot manufacturing process. The ¼-inch thick heel counter was designed to make boots last a decade. In fact the Wilderness boot, one of the earliest Merrell styles with its signature blue laces, still remains in the line today.
 

In 1983, the first Merrell products were delivered to market. That same year we introduced our first women’s hiking boot with QForm® comfort technology, specially designed to fit the unique profile, bone structure and stride of female hikers, for greater comfort and performance.

In 1985 we launched our Eagle model, that combined running shoe performance with backcountry utility to create lighter and faster footwear for the trail. It was the first of its kind in Merrell history and marked the beginning of our movement towards ground breaking multi-sport technology.

In 1993 we released our first cross-trainer model. Over the next 10 years we went all out innovation and added the mountain conquering Vibram® soles, launched the first ever Aftersport Jungle Mocs, and introduced our World Collection. Pretty much the only thing we didn’t do was sleep.

In 2006 we launched Merrell Apparel, partnered with the National Park Foundation, turned 30 (felt old) and kept pushing the limits of high-performance outdoor gear.

It’s been an amazing journey, but we’ve really only just begun. In 2017, Merrell is teaming up with Tough Mudder for New Zealand's inaugural event. Get ready to celebrate the spirit & grit of the outdoors through this inspiring challenge where everyone is your teammate. It’s the perfect opportunity to put your Merrell gear to the ultimate test. 

Exploration and following our own path has been in our nature since day one. Today, Merrell continues to make some of the world’s greatest footwear, apparel and accessories. It’s the kind of stuff we wear ourselves when we’re out enjoying the great outdoors, and we’re happy to see that so many of you have been wearing it too.

 

 

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